top of page
ProfitGoals
TALKING ABOUT RESULTS IS EASY.
DELIVERING THEM IS WHAT MATTERS.
Application link:
ProfitGoals provides a financial accountability and forecasting platform for dealership controllers and general managers to use in coaching department managers. The system is directly tied to dealership financial performance, providing the operational insight needed to improve profitability and increase net profit.
By comparing dealership financial statements against built-in benchmark objectives, ProfitGoals helps management teams identify operational weaknesses, assign measurable Action Plans, improve accountability, and compare compensation performance against forecasted opportunities.
OpenAI-supported recommendations assist management in identifying practical operational improvements and profit-enhancing solutions.
Review unit sales and gross profit trends to build realistic performance projections.
Managers can identify high expenses indicated with red font. Green font indicates areas that compare favorably to the built-in benchmarks.
With an area of improvement identified, an Action Plan is created, reviewed and approved by senior management.
Manager compensation significantly influences behavior and motivation. By comparing actual monthly performance to forecasts, organizations promote accountability and align efforts with goals. This strategy highlights areas and rewards outstanding performance, fostering a culture of excellence and engagement. Ultimately, effective compensation inspires managers to excel.
Managers have access to only their own department. Departmental links to:
Financials
Action Plans
Compensation Plans
Senior Management's view displays all departments.
Financials
Action Plans
Compensation Plans
At the bottom of every department page is the net to gross result accumulated continuously.
This software offers many useful tools, too many to show. Each page includes direct access to the appropriate help resources. Regular use of ProfitGoals reinforces accountability, forecasting discipline, and profit-focused decision-making.
Net to Gross is a dealership profitability target. Sales are total revenue. Gross profit is sales less cost of sales. Net profit is gross profit less all expenses.
The key ratio is:
Net Profit ÷ Gross Profit = Net to Gross
A strong target is 30% net to gross, meaning expenses consume about 70% of gross profit.
For example, if advertising increases from 12% of gross to 18% of gross, that extra 6 points could reduce net profit. A store running at 30% net to gross would drop to roughly 24% net to gross, assuming everything else stays the same.
bottom of page